Non-Obvious Relationship Awareness (NORA) software takes identity recognition beyond the more obvious 360° view to the non-obvious. NORA begins where most solutions leave off, extending the baseline 360° customer view to identify and include the non-obvious relationships among individuals and organizations. This unique capability enables an organization to look beyond the bounds of data directly attributable to an individual to see their "network value." NORA seeks out and integrates non-obvious relationships between customers, employees, vendors, and any internal and external source to determine potential value or potential danger - even if an individual is trying to hide or disguise their identity.